The best discount code in Australia, at least one that would work for you, has always been a matter of hopping between your favorite platforms and beating the bushes into specialized sites. Finder recently published a report revealing that almost 60% of Australian consumers seek out promo codes for their online purchases, indicating an increase in savvy shopping behaviour. During key sales times, promotions are also launched such as Myer and The Iconic which often provide newsletter or loyalty based discount codes ranging between 10-20% off.
RetailMeNot and OzBargain continue to be the dominant sites for promo codes, aside from industry-specific platforms in Australia. OzBargain, for example is a community-based site so everyday people are sharing codes from big brands and little shops alike. With more than 300,000 active daily contributors to the platform means you will find thousands of exclusive offers before they are gone. It seems that sales at timing such as EOFY (End of Financial Year) are the best for using discount codes, being an event which increases number of sharing by 35%.
The retail industry has shown that some hidden discount codes are passed via not so traditional channels. In some cases social media accounts share limited-time codes from influencers or brand ambassadors (most common on Instagram and Facebook). The codes there are often short-lived, but they offer steeper discounts—up to 25 percent off in some cases—for readers who care enough to track down these targeted outlets. A good example of this is Bonds Australia working with influencers, generating a 15% lift in sales through Instagram-only codes.
Experts advise that timing is key when it comes to retail. Australians shopping during mid-week flash sales usually from Tuesday to Thursday tend to save another 8-10% on top of the weekend discount, based on Deloitte study in 2022 A piece of wisdom reinforced by entrepreneur Mark Bouris when he said: "Smart shopping isn't just about finding a discount, it's about knowing when and where to strike".
For the savviest of shoppers, websites such as A discount code Australia that compiles and collates promotional codes from a variety of retailers could be beneficial so no deal is missed. These tools are vital for consumers looking to get the most value out of their dollar, with Australian retail more aggressive than nearly any other in the world.